Real Estate

How Will The SoCal Fires Affect the Playa Vista Real Estate Market?

For the past week, Ventura County and Malibu have been suffering from one of the worst fires these locations have ever seen. While the Camp Fire in Northern California is the most destructive ever in terms of loss of life and property damage, the Woolsey Fire located in Malibu, and Southern Ventura County has been […]

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Is it a Good Time to Buy in Playa Vista? The Objective Case that it is.

If you’ve been reading my blog, you might have noticed that I sometimes take contrarian positions, which in a hot real estate market, might appear negative. Being negative is not the point. The point is to challenge group think that often occurs in real estate markets and to introduce new ideas that much of the […]

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This is Not Your Mother’s Real Estate Market

I admit it. It has been pretty easy to sell real estate in Playa Vista from 2011 to 2017. There are things I would do to prepare properties to show better, create the best leverage, negotiate the best deal, and create the best experience for my clients, but honestly, some sales that were layups that made me look good. Bottom […]

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Words of Wisdom From a Real Estate Legend

Last week I learned of the death of Stan Ross, the former chairman of the USC real estate program whom I looked up to. We were not close and did not even know each other well, but we met briefly a few times during my year getting my masters degree in real estate development and I listened to him speak a few other […]

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Buyers Becoming More Selective in Playa Vista Market

After the dearth of inventory in the 4th quarter and the trickle of listings that got quickly gobbled up in the early months of 2018, supply has begun to normalize. Inventory for condos and single family homes stands at 19, which includes one listing currently under construction at Seabluff. These more “normal” conditions are reducing […]

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How Did We Get Here? DocuSign Theory Revisited

While pondering life and best strategies to get an offer accepted in 2018 when there are often between 10-15 offers on every property my clients want to buy, I began to wonder “how did we get here”? Things didn’t used to be like this. The market has been gradually getting more competitive for years, but jeez, this is […]

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The Downsides of Working With Real Estate Agent Teams

Over the past few years, there has been a growing trend toward real estate agent teams. These groups range in size from 4 or 5 people up to 20 or more. Some team members are agents, some admin staff, some marketing, etc.. Usually these teams are led by one or two top producers in an attempt to leverage themselves […]

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Entry-Level Inventory Coming Soon

Has it been 15 years already? Beginning this April, homeowners who purchased Controlled Price Units (CPU’s) will no longer be bound by maximum resale price restrictions and will be able to start selling these properties for market value. For over 100 units with an original sale date in 2003, the lifting of this maximum price restriction is likely […]

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Why January is a Great Time for Sellers and Challenging for Buyers

If you’re a buyer looking to lock up a new place early this year, sorry, I don’t have good news. January has typically been a great month to put a property on the market. As a listing agent, my listing might be the only game in town, so I can usually count on multiple offers and sales […]

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Why You Shouldn’t be Waiting for Google

I posted a blog a few days ago on why inventory should come back in a big way in Playa Vista at some point. One of the reasons is that investors are waiting for Google corporate offices, expected in mid-2018 to open up before selling. This post has resulted in some comments and there are differences of opinion […]

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