Archive for July, 2019

Price Per Square Foot – The Most Overrated Metric in Valuing Residential Real Estate

There are a lot of misleading metrics in real estate, but the most misused or irrelevant one that is so commonly referred to when attempting to value a property is price per square foot. Price/sf is only useful in valuation when comparing properties that are apples to apples or when evaluating a large sample size […]


Where is the Playa Vista Market Heading?

It is inaccurate to speak of the real estate market in general in terms of good, bad, or otherwise. Markets vary by location, price point, and localized supply and demand trends. It is similarly inaccurate to refer to the Playa Vista market in general terms since there are wide array of price points, Phase I […]